What is direct indexing?

Direct indexing is an investment strategy where you buy the individual stocks that make up an index or ETF instead of buying the fund itself. This eliminates the fund's annual expense ratio and gives you full control over which stocks you hold, enabling tax-loss harvesting and portfolio customization.

Is direct indexing better than ETFs?

It depends on your situation. Direct indexing is better if you have $25K+ invested, pay more than 0.20%/yr in ETF fees, want tax-loss harvesting, or need portfolio customization. ETFs are better for smaller portfolios, ultra-low-cost funds like VTI (0.03%), or investors who prefer zero maintenance.

How much does ETF expense ratio cost over time?

ETF fees compound against you over time. On a $100,000 portfolio at 7% annual growth, a 0.40% expense ratio costs over $81,000 in lost returns over 30 years. Even a 0.09% fee (SPY) costs about $19,000 over the same period. Direct indexing eliminates this cost entirely.

What is tax-loss harvesting and how does it work?

Tax-loss harvesting is selling investments at a loss to offset capital gains taxes. With direct indexing, you own stocks individually, so you can sell losers to harvest losses while keeping winners. ETF holders cannot do this because they own one bundled security. High-income investors in taxable accounts benefit most.

Who is direct indexing suitable for?

Direct indexing is best suited for investors with $25,000 or more in taxable brokerage accounts, those paying 0.20%+ in ETF expense ratios, high-income earners who benefit from tax-loss harvesting, and anyone who wants to exclude or overweight specific stocks for personal or ESG reasons.

What is the difference between an index fund and direct indexing?

An index fund (ETF or mutual fund) pools investor money to buy all stocks in an index, charging an annual expense ratio. Direct indexing means you buy the individual stocks yourself, paying no ongoing fees. You get similar market exposure but with added benefits: zero expense ratio, tax-loss harvesting on individual positions, and full control to customize holdings.

← All ETFs

💻

QQQ — Invesco Nasdaq-100 ETF

Tracks the Nasdaq-100 — 100 largest non-financial Nasdaq-listed companies.

Expense ratio: 0.2%/yr

SPY QQQ VTI VXUS SCHD ITA XLV XLE HACK

Holdings

Ticker	Company	Sector	ETF Weight %
MSFT	Microsoft	Technology	8.90%
AAPL	Apple	Technology	8.10%
NVDA	NVIDIA	Technology	7.50%
AMZN	Amazon	Consumer	5.10%
META	Meta Platforms	Technology	4.20%
TSLA	Tesla	Consumer	3.20%
GOOGL	Alphabet A	Technology	2.90%
GOOG	Alphabet C	Technology	2.70%
AVGO	Broadcom	Technology	2.50%
COST	Costco	Consumer	2.10%
NFLX	Netflix	Technology	1.80%
TMUS	T-Mobile	Telecom	1.40%
AMD	Advanced Micro Devices	Technology	1.30%
LIN	Linde	Materials	1.20%
AMGN	Amgen	Healthcare	1.10%

Basket Stats

Coverage100%

Est. R²0.990

✅ 15 stocks — good tracking (R² target met)

Portfolio size ($)

Annual savings$100

10-yr compounded$1,823

20-yr compounded$7,106

Buy List — $50,000 portfolio

Ticker	Company	Allocation %	Buy Amount
MSFT	Microsoft	16.5%	$8,241
AAPL	Apple	15.0%	$7,500
NVDA	NVIDIA	13.9%	$6,944
AMZN	Amazon	9.4%	$4,722
META	Meta Platforms	7.8%	$3,889
TSLA	Tesla	5.9%	$2,963
GOOGL	Alphabet A	5.4%	$2,685
GOOG	Alphabet C	5.0%	$2,500
AVGO	Broadcom	4.6%	$2,315
COST	Costco	3.9%	$1,944
NFLX	Netflix	3.3%	$1,667
TMUS	T-Mobile	2.6%	$1,296
AMD	Advanced Micro Devices	2.4%	$1,204
LIN	Linde	2.2%	$1,111
AMGN	Amgen	2.0%	$1,019
Total			$50,000

💡 Use fractional shares at brokers like Fidelity, Schwab, or Interactive Brokers to hit these exact allocations.